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      Semiconductor Execs Say China Continues as Key Driver for Industry Growth, KPMG Study Finds
    Nov 19, 2009  
    With an eye on the huge market opportunities in China, semiconductor executives are expressing renewed confidence that their industry will see greater revenue during 2010, with some increase in profitability and with trailing job growth, according to a global survey conducted by KPMG LLP, the U.S. audit, tax and advisory firm. The executives who responded to the survey also anticipate moderate increases, less than revenue, in capital expenditures and research and development next year, particularly in the areas of energy efficient and renewable technology. Yet, the path forward seems to carry some uncertainty with no real consensus on the shape of the recovery. [PR Newswire]
      ADI Announces "Future Innovators" of its University Design Competition Program in China
    Nov 19, 2009  
    University Design Competition (UDC), initiated and supported by ADI and hosted by universities, is a technological competition, facing to all university students. The aim of the competition is to give a good chance and platform for students to know up-to-date electronic apparatus, DSP products, as well as design idea and development trend of the industry, and to further communications between the industry, universities and students. The competition, with various participants and annually held, lasts for 10 months. 2009 UDC was recently hosted by Shenzhen University and the Final Competition, Awarding Ceremony and Prize-winning Works Exhibition will be celebrated in Shenzhen. Excellent papers will be collected into the proceeding A Discourse for Excellent Papers from UDC and be recommended to notable media and magazines home and abroad.
      Micrel Names Micrel Marketing Director John Lee Company's New Managing Director of Asia-Pacific
    Nov 19, 2009  
    Micrel Inc., (Nasdaq:MCRL), an industry leader in analog, high bandwidth communications and Ethernet IC solutions, today announced that John Lee, Director of Marketing for Non-portable products for Micrel has been named Managing Director of Asia-Pacific. In his new role, Mr. Lee will have responsibility for the Company's revenues and sales efforts throughout the Asia-Pacific region.
      Cree Demonstrates Record-Breaking LED Light Bulb
    Oct 29, 2009  
    At the annual Cree (Nasdaq:CREE) shareholder meeting on Oct 29, Cree Chairman and CEO Chuck Swoboda demonstrated an A-lamp LED light bulb with the highest lumen output and efficacy reported in the industry. The bulb produces 969 lumens at an impressive 102 lumens per watt, which is the light output equivalent to a 65-watt incandescent bulb, yet it uses only 9.5 watts. The demonstration A-19-style bulb features the latest Cree production XLamp(R) XP-G LEDs and TrueWhite Technology, a patented method of delivering warm-white light with superior color rendering and efficiency. It delivers a 2800 K warm-white light with a 91 CRI. All data was verified by third-party testing under steady-state operating conditions.
      National Semiconductor CEO Brian Halla Discusses Role of Electronics in World's Initiatives to 'Go Green'
    Oct 29, 2009  
    Brian L. Halla, chairman and CEO of National Semiconductor Corp., addressed the role of electronics in creating more energy-efficient systems, optimizing renewable energy sources and enabling smarter energy storage systems. He delivered his comments in a keynote speech, “A World Racing to Be Green,” at the Nikkei Green Device 2009 Forum in Yokohama, Japan.
      Intel and Numonyx Achieve Research Milestone With Stacked, Cross Point Phase Change Memory Technology
    Oct 28, 2009  
    Intel Corporation and Numonyx B.V. announced a key breakthrough in the research of phase change memory (PCM), a new non-volatile memory technology that combines many of the benefits of today’s various memory types. For the first time, researchers have demonstrated a 64Mb test chip that enables the ability to stack, or place, multiple layers of PCM arrays within a single die. These findings pave the way for building memory devices with greater capacity, lower power consumption and optimal space savings for random access non-volatile memory and storage applications
      Flextronics sees increased component shortage
    Oct 27, 2009  
    Flextronics' CEO Mike McNamara told analyst in yesterday's earnings call that the company "could have shipped more revenue last quarter had we not had any [component shortage], according to seeking alpha. The component shortages really are not just in mobile, but they are somewhat across the board." According to him, Flextronics is currently 'chasing a number of different parts' and he expects that to change probably during the next quarter. [Evertiq]
      Electronics Weekly Names Cypress's PowerPSoC® Family of Integrated Embedded Power Controllers as Finalist for 2009 Elektra Award
    Oct 20, 2009  
    Electronics Weekly magazine of the United Kingdom has selected Cypress’s PowerPSoC® family of integrated embedded power controllers as a 2009 Elektra Award finalist for “Power Systems Product of the Year.” The solution is the industry’s first single-chip solution for both controlling and driving high-power LEDs.
      Audi of America 2011 models to offer NXP SAF3560-based next-generation audio entertainment
    Oct 16, 2009  
    NXP Semiconductors today announced that Audi of America will offer HD Radio, powered by NXP’s leading SAF3560 single chip solution, as standard on a range of 2011 Audi models. With the new NXP technology-based Harman Becker HD Radio, drivers and passengers of Audi models available from late 2010 will be able to experience digital broadcast with unprecedented high-quality sound. The radio technology will provide Audi customers with access to more than 1,800 AM/FM stations and 900 multicast channels currently on the FM dial for a great audio experience. In addition to a broader choice of radio stations and dramatically improved audio quality, passengers will be able to access enhanced features including an FM station list and detailed song and artist information.
      Broadcom's BCM7405 Set-Top Box Solution Completes Microsoft® Mediaroom™ Integration
    Oct 15, 2009  
    Broadcom Corporation (Nasdaq: BRCM), a global leader in semiconductors for wired and wireless communications, announced that its Broadcom® BCM7405 set-top box (STB) system-on-a-chip (SoC) solution has completed Microsoft® Mediaroom™ client integration. As a result, the high performance BCM7405 single-chip solution can now be used in service providers' second generation set-top boxes to deliver innovative television services based on the Mediaroom IPTV and multimedia software platform.
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